Why should you advertise online to find local customers for your products and services? Because it is the most efficient advertising available for targeting local consumers, whether you are a small business or a large business.
Internet advertising works because when people search online, they are actually looking for specific businesses to meet their needs. Unlike radio, television and print advertising where only a small percentage of people are actually interested in a particular promotion, Internet search engines and directories serve up results to match a customer's exact request at the exact time they need it.
It is a fact that consumers now use the Internet as their primary way to find local businesses:
- 60% of consumers and small business owners turn to the Internet first for information about local companies*
- 82% of consumers who search online follow up with offline action*
- Only 44% of small businesses have a website, and 50% of those spend less than 10% of their marketing budget online*
This is where LEADS by Web.com comes in. Our solution is designed not only to give you premium placement where prospects are looking for your business, but also to make sure that when prospects click through to your Website that they convert to customers through our specially designed Leadsites. Our total solution ensures an optimal ROI for your business.
Learn more about how the LEADS solution works
Request a no-obligation, customized proposal for how LEADS can drive customers to your business
*Source: Great Divide Separates Small Biz, Online Consumers; WebVisible and Nielson, 2008
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