If the answer to your question isn't listed below,
please contact us at 1.866.LEADS.12
or customerservice@leads.com,
and a customer service representative will be happy
to assist you.
Getting Started
> How do I sign up?
> How much does it cost?
> Is there a long-term contract?
> What information do I need
to provide?
> Do I need a website?
> How long does it take for
my program to go live?
Your Online Yellow Pages Campaign
> Where will my listing appear?
> How is my listing's position
determined?
> Can I change my listing after
it goes live?
> When will I begin seeing
results from my listing?
> How can I improve my click-through
rate?
Your Pay Per Click Search Campaign
> Where will my ad appear?
> How am I protected against
click fraud?
> How is my ad's position
determined?
> Can I change my ad after
it goes live?
> When will I begin seeing
results from my ad?
> How can I improve my click-through
rate?
> How do I buy more clicks?
> What if I don't get enough
clicks before my contract is over?
Reporting Billing &
Payment
> What reporting does LEADS.com
offer?
> What is LEADS.com's billing
policy?
> What form of payment does LEADS.com
accept?
> How secure is my information?
> How do I cancel my program?
Getting Started
How do I sign up?
Contact us at 1.866.LEADS.12 and an
Online Marketing Specialist will be happy to discuss
the perfect plan for your business and will develop
a custom Marketing Evaluation at no cost.
How much does it cost?
Prices vary depending upon products purchased and geographies
covered. However, we offer products to suit any advertising
budget beginning as low as $99 per month on both the
Online Yellow Pages Network and the Pay Per Click Search
Network.
Is there a long-term
contract?
LEADS.com requires a minimum three-month commitment
to start your online advertisement campaign.
What information
do I need to provide?
For an Online Yellow Pages Network listing, your account
representative will ask you for the following:
- Your company name and phone number (required)
- Your company tagline or short promotional message
(required)
- Your company street address (recommended in most
cases)
- Your company URL (recommended)
- Your company logo (recommended)
- A photo or image representing the products or services
your company provides (recommended)
- Brands and/or products and services offered (recommended)
- 3 to 4 short sentences of promotional information
describing what makes your business the best choice
for customers and other relevant information, such
as hours of operation, special offers, associations,
company background, etc.
For a Pay Per Click Search Network ad, your account
representative will ask you for your website address
and geographic area your business services.
Do I need a website?
A website is not required to sign up for an Online Yellow
Pages listing. However, a website is required for a
Pay Per Click Search ad.
How long does it take
for my program to go live?
Once your account is activated, it typically takes five
business days for both Online Yellow Pages Network listings
and Pay Per Click Search Network ads to go live.
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Your Online Yellow Pages Campaign
Where will my listing
appear?
Your Online Yellow Pages Network listing will
appear on Yahoo! Yellow Pages, and if you choose to
broaden the audience you reach, it will appear on other
websites such as Switchboard.com and YellowPages.com.
With more than 25 million unique visitors to these platforms
every month, you can be sure your ads will reach the
widest audience possible.
How is my Online Yellow
Pages Network listing's position determined?
For Yahoo! Yellow Pages and Switchboard.com, position
is generally determined on a first-come, first-served
basis. For YellowPages.com, position is determined on
the product level and serving area purchased. For more
detailed information, please contact us at 1.866.LEADS.12
or customerservice@leads.com,
and we'll be happy to answer any questions you may have.
Can I change my Online
Yellow Pages Network listing after it goes live?
Yes, you can make changes to your listing at any time
by contacting us at 1.866.LEADS.12
or customerservice@leads.com.
Please note that changes can take up to five business
days.
When will I begin
seeing results from my Online Yellow Pages Network listing?
As soon as your ad is up, potential customers will start
seeing your ads. It typically takes 60 to 90 days for
the ad performance to ramp up and for you to see the
full results from your advertising campaign.
How can I improve my
Online Yellow Pages Network listing click-through rate?
You can improve your click-through rate by making sure
you have a link to your company website, a professional
logo and image, as well as comprehensive information
about your business, including hours of operation, brands
offered, methods of payment, and any additional information
that may differentiate you from your competitors. We
have found that our clients with professional taglines
and logos have experienced a click-through rate that
is 2-5 times higher than those without taglines or logos.
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Your Pay Per Click Search Campaign
Where will my Pay
Per Click Search Network ad appear?
Your listing will be distributed on the following
search engines and will appear each month until you
have received the number of clicks you purchased:
- Yahoo! Search
- MSN
- InfoSpace
- LookSmart
- Lycos
- Mamma.com
- CNET Search
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- Dogpile
- Metacrawler
- Excite
- Alta Vista
- AlltheWeb
- Citysearch
- CNN Search
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How am I protected
against click fraud?
Click fraud is defined as the act of clicking
ad listings without intending to buy from the advertiser
– usually to drive up the advertising bill of
a competitor. LEADS.com takes click fraud very seriously
and takes every step to protect our members. When you
receive traffic from an unauthorized source, your account
is automatically credited with those invalid clicks.
In addition, if anyone clicks on your ad more than once
in the same 24 hour period, your account is debited
only for the first click. In order to further safeguard
your account, LEADS.com only runs your advertisements
on the most trusted search networks including Google™,
Yahoo!™, AOL™, and Verizon™, who also
have built-in click fraud detection and prevention systems.
How is my Pay Per
Click Search Network ad's position determined?
Your ad's placement is determined by search engine algorithms,
or programs, which "crawl" and analyze your
website after it has been submitted to ensure selection
of the most appropriate placement, or ranking. This
results in the most relevant experience when someone
is searching for your particular products and services.
Also, your ad's click-through-rate helps to determine
your ad "performance". High performing ads
appear higher than low performing ads.
Can I change my Pay
Per Click Search Network ad after it goes live?
Yes, you can make changes to your ad at any time by
contacting us at 1.866.LEADS.12 or
customerservice@leads.com.
Please note that changes can take up to five business
days
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When will I begin
seeing results from my Pay Per Click Search Network
ad?
As soon as your ad is up, potential customers will start
seeing your ads. It typically takes 60 to 90 days for
the ad performance to ramp up and for you to see the
full results from your ad campaign
How can I improve
my click-through rate?
To improve your click-through rate, make sure that your
website is optimized and your ad copy is highly relevant
to the products and services offered on your website.
How do I buy more
clicks?
To buy more clicks, simply contact us at 1.866.LEADS.12
or customerservice@leads.com.
What if I don't get
enough clicks before my contract is over?
If your ad does not receive the number of clicks you
purchased by the end of your contract term, your ad
will remain posted until you have received all the clicks
you purchased.
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Reporting Billing & Payment
What reporting does
LEADS.com offer?
LEADS.com specializes in getting measurable results
for each customer. At any time you can view exactly
how many leads are coming into your business and research
specific customer information. Each month, we automatically
deliver a copy of your Online
ScoreCard that outlines how many leads you received
from your program. All reports can be accessed online
by logging into your account, or by contacting us at
1.866.LEADS.12 or customerservice@LEADS.com.
What is LEADS.com's
billing policy?
LEADS.com bills on the first day of service, and monthly
thereafter. If you have any questions, or concerns regarding
your billing cycle, amount or history, please contact
customer service at 1.866.LEADS.12
or customerservice@LEADS.com.
What form of payment
does LEADS.com accept?
For monthly payments, we accept major credit cards (American
Express, VISA, MasterCard and Discover), as well as
Direct Debit or Automatic Clearing House (ACH) payments.
How secure is my information?
All account activity is handled securely either via
encryption over the Internet or by one of our account
representatives. Unless otherwise agreed to in writing,
LEADS.com will not provide any account information to
a third party. View our Privacy
Policy.
How do I cancel my
ad or listing?
To cancel your campaign, simply contact customer service
at 1.866.LEADS.12.
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